Apr 15, 2006

SME identification part 2

We are internationally recognized by manufacturing practitioners, companies and other organizations as their source for information, education and networking. Saying “We are internationally recognized…” is a little like starting a press release by saying, “We are pleased to announce…” I classify that as a “so what?” statement. It’s kind of like a vision statement – lofty and partially true. Like saying, "We're great."

And how can a company recognize anything? A company is a thing. Hmm… seems like the ideas “international” and the words “education” and “networking” are worth bringing up. We already talked about “information” in the first sentence.

Know what? I can’t really do anything with this sentence, so I’m going to leave it out for now. What do you want to do with it?

2 comments:

Larry said...

Sorry, no ideas, it's getting too deep for me. :-(

Karen Wilhelm said...

Hi Larry,

Hmmm...sounds like we agree on that. Having started this, however, I can't go on to another subject until I finish it. ;)

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