Visual communication requires attention to layout, among other things. I don’t know how many people looked at this poster, displayed in the window of an Arby’s restaurant, but none of them were thinking. It matters where you put the words. Does Arby’s only want me to think of them for a limited time only? I rest my case.
Before you display, print or send -- read what you’ve written. It’s not lean if you sabotage your own communication goal.