Dec 20, 2007

One-day university admission

The University of Michigan-Dearborn has found a way for a student to spend one day and get through all the steps of choosing a college. This includes:

- Complete an application
- Meet with an undergraduate admissions counselor
- Receive an evaluation of your transcripts
- On-site transfer credit evaluation
- Find out about community college transfer scholarships
- Tour the campus
- Learn about co-ops and internships
- Find out about financial aid
- If qualified, will receive on-site admission
- Sign up for placement exams and academic advising
- Gain insight into the 80 degree programs offered by the four colleges
- Get information about campus resources to help students succeed at the University

Plus, the $30 application fee will be waived. All that’s left is to enroll in classes in January. The service is offered every day (except Sundays) in December. No appointment is necessary.

Some questions remain - Why just in December? If they can do it for a month, shouldn’t they be able to do it all year long? Is this a trial program?

Do other schools do this? Competition to fill seats is brisk in the Dearborn area. There are several community colleges nearby, plus campuses of all sorts of universities. Could this be what universities have to do nowadays?

It’s about time the educational community realizes that students are customers. It’s not all about research grants, celebrity faculty, or how much you spend on buildings. Do you deliver the service and can you strip out the waiting?

2 comments:

jbirdblue said...

Two observations...

Onsite Admissions is a customer-driven process for two reasons.

1. Students like to meet with a counselor and receive a decision during an appointment..time is valuable.

2. Students make the decision to transfer from one college to another shortly before the start of a term...grades, economics.

Something to point out, UM-Dearborn is ranked 4th in the Midwest region by US News and World Report. It was ranked 9th in 2004. While enrollment is up, the university is not sacrificing quality for quantity.

Karen Wilhelm said...

Thanks for the comment. UM-D is well-known around here for having a good engineering program. An advantage of going to a smaller school is that undergrads will be taught by professors, not grad students. The same curriculum as a big school with giant lecture halls can be delivered with more connection to the customer. University of Michigan in Ann Arbor has more prestige, but to the typical undergraduate that doesn't have too much to do with the education that's delivered. Grad school is a different matter, I suppose.

Copyright @ 2005-2014 by Karen Wilhelm