Nov 15, 2008

Dearborn dealer taps belief in Ford

(It's hard to believe it's been so long since I posted - the book about the Danny Boy Marathon is almost done!)

In Dearborn, Village Ford, a local dealership, gave away shares of Ford stock just for taking a test drive in a new 2009 Ford. General Manager Bob Wheat told the local Dearborn paper, the Press & Guide, "Showroom traffic was unbelievable last week. We had a 100 percent increase in visitors from the previous week and we had our best sales week of the month because of it. Customers like the idea of getting Ford stock.

"The best part was to hear how optimistic everyone was about the stock gaining value. Perhaps this is an indication of things to come for Ford, judging by the behavior of the people in Dearborn.

"Last week we had folks driving from 20 miles away for Ford stock," he said.

This week, Village Ford offered 100 shares of stock to everyone who buys or leases a new Ford car or truck through Nov. 19. Wheat said," Our customers asked us to expand the promnotion to give them more stock. They liked the idea of getting something that could grow in value."

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