My friend Josh sent me an email today with this message in his autosignature:
"If you want to build a ship, don't drum up people together to collect wood... but rather teach them to long for the endless immensity of the sea." --Antoine de Saint-Exupery
In a company that is really becoming lean, everyone is longing for the sea. They know they are making something that someone will use and value. They can see that person with their product in their hands, appreciating its design, workmanship, and function. Whether they are building a truck for Taylor Swift or a metal stamping to become part of a casket chosen by a family to honor a loved one in a final ceremony, they know everything they do is important. Whatever they find is not important, stands in the way of a smooth process, or wastes time or material, they figure out how to not do it.
They also see that it's up to them to keep the company afloat, driving ahead, on course for a distant port through stormy seas.